Stop rebuilding audiences by hand
Membership status lives in Agend, so a Mailchimp audience can reflect who has actually joined or renewed, and your comms team stops exporting a spreadsheet and scrubbing it before a campaign goes out.
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The right members land in the right Mailchimp audience.
When a member joins, renews or lapses in Agend, the Mailchimp audience they belong to can follow, so your comms team stops exporting spreadsheets and hand-cleaning lists before a send. Mailchimp still runs the campaigns; Agend keeps it honest about who is actually a member.
Discuss your Mailchimp connectionConnected workflows
What this connection supports.
Agree which fields feed a campaign
We settle which member details Agend passes to Mailchimp and which stay put, so a marketing send never quietly becomes the place your member data really lives.
Authority and ownership
Marketing runs in Mailchimp, membership stays in Agend
Ownership is agreed by domain and field. Mailchimp keeps the campaigns, templates and sending; Agend owns the membership facts that decide who should receive them, and neither reaches into the other's territory.
Agend
Agend owns the membership facts: who is a member, what they have paid, what they have joined.
It decides who qualifies for an audience and passes only the agreed fields.
Mailchimp
Mailchimp owns the campaigns, templates and sending history.
It receives the agreed audience rather than becoming a second member database.
Implementation approach
Start with one campaign that matters
Rather than wiring up everything at once, we pick a real send - a renewal reminder, an event invite - map the fields it needs, and grow the connection from there.
Fair questions
Asked by every buying committee.
- Does Mailchimp become the source of truth for member data?
- No. Mailchimp keeps the campaigns and sending; membership facts stay in Agend, and only the fields agreed during implementation pass across to build an audience.
- Can any field in Agend flow into Mailchimp?
- No. We agree which fields feed a campaign case by case, so a marketing send never quietly becomes the place your member data really lives.
Still weighing it up?
Ask us the hard ones – pricing, migration, hosting and the lot. A human from our experienced Agend team replies by the next Australian business day.
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Related integrations
Bring us the connection you need.
Tell us the one campaign your comms team dreads prepping, and we will map the audience behind it.
- 40+ Membership organizations
- 500–50k+ Members per organization